PRESENTATIONS OF RETAIL

RETAIL

DEFINITION RETAIL

retail is the overall business activity related to the sale of goods or services and the granting of a service to a consumer for use of which is private, family or household.

Grouping Of Business Retail

•       Owner

•        Merchandise Catagory

•        Broadly Sales Area

•        Non-Store Retailer

Retail Strategy

•       Determining the target market.

•        The nature of the goods and services offered.

•        How about retail making profit from its competitors in by continuing business.

Types of Retail

-> Supermarket :  retail stores are selling a variety of food products and are also a small number of non-food products with consumer systems serve himself .

-> Hypermarket  : retail stores that sell the kind of goods in a number of very large and includes many types of products.

-> Distribution Outlet : The store sell products has its own brands.                                          

Function on Retail

•       Intermediaries between distributors by the end consumer.

•        Provide a range of goods that became categories consumer needs.

•        Place the reference to obtain the needed goods consumers.

•        As a determinant of existence goods from manufacturing in the consumer market.

The Role of Business Retail

•       Providing supply of goods and services.

•       Make it easy for customers in choosing or compare the form, quality, and the goods and services offered.

•       Keep the selling price remained low in order to be able to compete in satisfying customers.

•       Help improve the living standards of the community.

Scheme in Business Retail